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Customer service training is most often used to keep existing customers from leaving and to improve Net Promoter Score or social media reviews. Confident reps will naturally sell more. Sales Training Workshops include: Certified Instructors, sales training videos, open-architecture workbooks, customized scenarios, group exercises and role play practice. Most sales training programs help develop sales skills and techniques needed to approach cold leads, create new sales opportunities, close deals, and build rapport with clients and customers. 1 Subject: SALES MANAGEMENT Course Code: MM-308 Author: Dr. Surinder Singh Kundu Lesson No. Our Live, Online Instructor-Led Sales Training Program for B2B Sales Teams eliminates call reluctance, builds team confidence, and increases sales. Combining the increased confidence of sales training with the strategies your sales team learns is a definite recipe for success. 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